Apr 19, 2023 • STARTUP
Why You Should Build in Public: The Power of Transparency in Growing Your Business
Building in public is becoming increasingly popular among startups, entrepreneurs, and developers. Instead of hiding away their development process until they have a polished product, they share it with the public, gaining feedback and building a community around their work. In this blog post, we'll explore the advantages of building software in public and why you should consider this approach for your projects.
1. Get Feedback Early and Often
One of the most significant advantages of building software in public is that you can get feedback from potential users and customers early and often. Instead of waiting until you have a finished product, you can share your work as you go, allowing people to see your progress and offer their thoughts and suggestions.
This approach can help you catch potential problems early and make necessary changes before you've invested a lot of time and money into a product. It also allows you to build a community around your work, which can generate buzz and excitement as you move toward launch.
2. Build a Community Around Your Work
Building software in public can also help you create a community of people interested in your work. By sharing your progress, you can attract people who are excited about what you're building and want to be a part of it. This can help you grow your user base before you even launch and give you a group of people to turn to for support, feedback, and ideas.
This community can be a valuable asset for your business, as it can help you with marketing, customer support, and even fundraising. When you have a group of people who are invested in your success, they are more likely to help spread the word and support you in other ways.
3. Establish Trust and Credibility
Building software in public can also help you establish trust and credibility with potential customers and investors. By sharing your development process, you're showing transparency and openness about what you're working on. This can help build trust with people who might hesitate to invest in a product they have not seen or used.
It also shows that you're committed to your work and willing to put in the time and effort to make something great. This can help establish credibility with potential customers and investors, which can be crucial when growing your business.
4. Learn and Grow as a Developer
Finally, building software in public can help you learn and grow as a developer. By sharing your work with others, you're opening yourself up to feedback and suggestions that can help you improve your skills and product. You might learn new techniques, discover new tools, or find new ways to solve problems you hadn't considered before.
In addition, building in public can help you build a portfolio of work that you can use to showcase your skills to potential employers or clients. You show you have the skills and experience to build great software by sharing your development process.
Building software in public can be a powerful way to grow your business, build a community of supporters, and establish trust and credibility with potential customers and investors. By sharing your work as you go, you can get feedback early and often, build a community around your work, establish trust and credibility, and learn and grow as a developer. If you're considering building software in public, now is a great time to start!